Our Blog

19 Jun

The Evolution Of Eco-Friendly Promotional Products...

Before starting to write this blog I have been trying to google and look back to find the person in our industry who I first remember really pushing eco-friendly products back around 2004 when I first started to work in Promotional Merchandise but no luck!

He might have been a David or an Andrew maybe but now I'm really guessing but when thinking about how eco-friendly products have evolved I think back to his monthly article in the Promotional Products industry news read of the time and how he was convinced this is the way we were heading.  Whilst generally agreeing with his articles there wasn't the "push" back then from our customers or suppliers so eco-friendly gifts were a nice option to present but generally due to lack of range and higher prices 9 times out of 10 our customers chose the standard material which was often non-recyclable plastic on the lower priced items.

Fast forward 20 years and it has completely flipped around.  Back then although it was a big topic in the main news and newspapers companies like Facebook and Twitter (X) were still being thought about so not every company buying decision was swayed by opinion and indeed the knowledge we have gained on materials and the damage caused by single use plastic items we have today.  Any one remember My Space or AOL Chat Rooms!

Now and I would say literally in the past 5 years especially real change has happened you can get all of the original products you love such as mugs, keyrings, pens and tote bags plus thousands of others including hundreds of tech items all made from sustainable and fully recyclable materials.  The range to be honest is hard to keep up with and soon every promotional product will be made from sustainable materials.  Our Promotions Industry has always been very good at evolving and being at the forefront of change and working in it as I do the speed that our suppliers have shifted to completely changing their ranges to sustainable materials is mind boggling!  I think to be honest we all realised to survive and thrive in the coming years we had to be at the forefront of sustainability.

The great thing is going back 20 years the eco-friendly products were okay like pens, rulers, the odd bag - to be honest I'm struggling to think what was available but now the quality of the products and materials is very high and often the eco-friendly versions are tougher and more durable than the original materials and because of the way they are made like cork, wheatstraw, RPET, bamboo etc they have a unique often speckled, natural look that actually make the products look more interesting, fresh and new.  You only have to look at our monthly newsletters and products this month like the Reborn Pen, Dopper Drinks Bottle and RPET Paper Lanyards which now to us are just new interesting products that look great but happen to be Eco-Friendly and Sustainable i.e we don't need to push it because these products now make up the majority of products that we sale.

So I will end this blog by saying sorry to the person who I cannot remember his name back in the 2000's but he was 110% right to sale, push and promote eco-friendly products as the way forward and I would like to think he has done well from being one of the first people in our Industry to really see this was how the world and our Industry was going to need to go.

 

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